The Complete Guide to SEO: Tips to Mastering Search Engine Optimization

The Complete Guide on Why you Need SEO or Search Engine Optimization

Introduction: Basics of SEO and What it does

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

A well-optimized webpage will have high-quality content and relevant keywords so that it can rank higher in search engines. The higher the page ranks, the more traffic it will receive from search engines.

What are the Different Types of SEO

Search engine optimization (SEO) is a way of optimizing the visibility of a website or web page in search engine results pages (SERPS) by improving its on-page and off-page factors.

There are three main types of SEO: On-Page SEO, Off-Page SEO and Link Building.

  • On-Page optimization refers to the factors that you can control on your own website. These include: Title tags, meta descriptions, headings, images and content.
  • Off-Page Optimization refers to all the external factors that can help you rank better but you have no control over them. For example backlinks, domain authority and social media shares.
  • Link building is the process of acquiring links from other websites to your own website for the purpose of improving rankings.

On-Page SEO Techniques That are Crucial to Get Right

On-page SEO refers to all the techniques that are on a website. In order to rank higher in search engine results.

Off-Page SEO Techniques That Puts Your Business Ahead Out of the Competition

Off-page SEO is a technique that many businesses overlook. It involves re-posting your content on other sites or engaging in online marketing related activities like using social media, to bring more traffic to your website.

Marketing a company often relies on getting links from other sites to increase visibility and drive more traffic. Linking to your website may make it easier for people to find you on Google.

Ikonic Design will optimize your SEO so you can achieve higher organic visibility on the web.