Online Store & Blog | WordPress
About the Brand
Precision Crop Tech is a Canadian, technology-driven company that has developed from an environmental engineering group established in 2010.
PCTech consider the whole farm and its surroundings to develop solutions that bring:
- Increased production
- Reduced input costs
- Ease of management
Challenges
The client wanted to keep the original logo mostly intact, so our rebranding mostly focused on the typeface and colors to modernize and create a clean look. We had to craft a story around previously existing design elements. The web development and design were on a tight timeframe, as the client had deals in progress that relied on the new website design to implement. The client also had some specific needs with regard to the e-commerce portion of the site.
The Execution
We reworked the logo and branding, creating a story that gave purpose and meaning to all design elements. We designed business cards and redesigned brochures to match the new branding.
Next, we designed a new custom website based on the rebranding and included a blog as well as e-commerce functionality using Shopify. We created an e-commerce section of the website that could only be accessed by members with accounts.
Our work included a social media marketing campaign image set and social media account setup.
The End Result
A beautiful, clean, and modern-looking website that highlights the high-end drones and imaging products that set this company apart. A fresh new brand image that spans across multiple digital and printed assets. Our work with this company is ongoing, as they are a newer company looking to expand and grow as they also add to their products and agricultural services.
