google ads

The Importance of Google Ads as a Marketing Strategy & Reach New Audience


Google Ads is one of the most popular marketing channels for small businesses, but it can be difficult to know where to start. In this section, we will take a look at how Ads can be used as a marketing strategy to reach new audiences.

We will explore the importance of Ads as a marketing strategy and how they can be used in many different industries. We will also discuss what channels you can advertise on and what metrics you should track.

What are the Benefits of Google Ads?

One of the most popular ways to advertise a product or service. The benefits of Google Ads include:

– Low cost: advertising on Google is relatively cheap compared to other advertising platforms.

– Targeted ads: advertisers can use keywords and phrases to target their ads.

– Easy setup: setting up a Google Ad is easy and quick, as they only require a few details from the advertiser.

– Simplicity: the interface of Google Ad Manager is simple and easy to understand, making it perfect for beginners in advertising.

– Flexibility: advertisers can change their ad at any time during the campaign, which gives them more control over their campaign.

How to Setup a Google Ads Campaign?

Best advertising platform that can help you with your marketing campaigns. It is a great tool for both small and large businesses.

To set up a campaign, you will need to sign up for an account and create your first ad group. The next step would be to create your first campaign in this ad group and make sure that it targets the same audience as your ad group. After all of these steps, you will be able to start running ads on Google search engine results pages (SERPs).

How to Track Your Google Ads Campaigns Effectiveness?

Ads conversion tracking is a great way to measure the effectiveness of your campaign. It also helps you to identify which keywords are driving traffic and conversions.


We’ve got a great knowledge of Google Adwords, so if you ever need a hand don’t hesitate to give us a call.